In the heart of Central London, 190 Strand is just moments from the River Thames, Covent Garden, the Houses of Parliament and Trafalgar Square. Perfectly located for access to culture and entertainment, fashion and shopping, hotels and fine dining, as well as having close proximity to a range of London’s well known educational centres of excellence.

The history of Strand is steeped in associations with Britain’s nobility and royalty. From the 1300s, large aristocratic mansions lined Strand, including the palatial homes of bishops and royal courtiers, many with their own gates leading directly onto the Thames. Among these was the Savoy Palace, the London residence of the uncle of King Richard II and now the site of the Savoy Hotel.

Somerset House, originally built in the 1500s by Edward Seymour, the first Duke of Somerset and Regent of England, now houses the Courtauld Institute, which holds some of Britain’s most treasured works of art. Opposite 190 Strand stands St Clement Danes church, completed in 1682 by Sir Christopher Wren. Close by is King’s College, founded by King George IV, which forms part of the University of London and was completed in 1829.

The cafés and bars around Strand elegantly blend a sense of history with contemporary style. From traditional afternoon tea to sophisticated pre-theatre cocktails or informal lunches in nearby Covent Garden, the cafés and bars around Strand are buzzing with life, including the brand new European brasserie The Delaunay– with many others offering stunning views of the River Thames.

While the neighbourhood can claim to have played host to the likes of Winston Churchill, King George VI and Clark Gable, today a new generation of bartenders and chefs have emerged who create cocktails and dishes with modern techniques to cater for a discerning, contemporary and cosmopolitan clientèle.

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